February 24, 2010, 12:00 AM

Vitacost.com’s 2009 web sales climbed 33.6%

Vitacost.com, an online retailer of vitamins and related products, reported web sales of $191.8 million for 2009, a 33.6% increase over fiscal 2008. Fulfillment expenses were $8.9 million, a 6.0% increase from $8.4 million.

Mark Brohan

Research Director

Online vitamins and related products retailer Vitacost.com Inc. reported healthy sales for fiscal 2009.

For the year ended Dec. 31, 2009, Vitacost.com reported:

  • Sales were $191.8 million, up by 33.6% compared to $143.6 million in the same period last year.
  • Net income was $5.9 million, versus $17.4 million last year.
  • Fulfillment expenses were $8.9 million, a 6.0% increase from $8.4 million.
  • Sales and marketing expenses were $14.2 million, an 8.4% increase from $13.1 million.
“We achieved record sales for the fourth quarter and full year of 2009 and are on track to deliver strong results in 2010. Fourth quarter net sales increased in our two primary net sales sources-third-party products and propriety products-underscoring our expanding product offering as well as customer growth,” says Ira Kerker, CEO of Vitacost.com, No. 114 in the Internet Retailer Top 500 Guide. “We believe we are well positioned for increased sales, margin improvement and earnings growth for many years to come.”

For the fourth quarter of 2009, Vitacost.com reported:

  • Sales increased 32.0% to $50.3 million from net sales of $38.2 million for the fourth quarter of the prior year.
  • Fulfillment expenses were $2.9 million, a 7.4% increase from $2.7 million in Q4 2008.
  • Sales and marketing expenses were $4.3 million, a 19.4% increase from $3.6 million.
  • The number of new customers in the quarter increased 38.0% to 184,293 from 133,546.
  • The number of orders increased 26.0%, to 655,575 from 520,298.
Vitacost went public last September.

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