Same Robust Product Line and Easy Transactions In-Store and Online
VIENNA, Va. – February 22, 2010 – Photo retailers looking to replicate the in-store kiosk experience for their online customers will delight in Lucidiom’s Photo Finale 7.0, which features the full kiosk product line and straightforward transactions. Photo Finale is Lucidiom’s award-winning, white-label photo ordering website. Version 7.0 can be experienced in the Noritsu-Lucidiom booth (3140) at the Photo Marketing Association Show (PMA) 2010, which runs through February 23 at the Anaheim Convention Center.
Photo Finale offers all the whimsy, creativity and universal appeal needed for retailers to thrive in today’s social picturing world. In version 7.0, the APM photo kiosk and Photo Finale now use the same creative product engine, so the retailer can offer all the same content and products on his kiosk and website. The new version also incorporates the Lucidiom Store – Lucidiom’s central fulfillment service for traditional photo products, hundreds of custom photo gifts, plus standard and multi-page creative products like photo books and calendars.
“Retailers can choose to offer the same robust product line in the store and online, which allows for streamlined marketing plans and more sales. Plus, with Lucidiom Store, a retailer with absolutely zero imaging equipment in his store – and even someone without a storefront, for that matter – can offer the entire imaging category to his customers simply by having a Photo Finale 7.0 website,” said Lucidiom President Steve Giordano, Jr.
Photo Finale 7.0 also integrates the popular product finder feature from Lucidiom’s award-winning APM 7.0 software, which allows retailers to group products by type, season or occasion (folded card, holiday, birthday, etc.).
“Photo Finale 7.0 is your online APM kiosk,” said Lucidiom CTO Jason Pareti. “We’ve completely overhauled the creative workflow in this version using the latest web technologies to provide a rich experience, so the customer experience is mirrored in-store and online – easy, painless transactions. Consumers now work with ease switching pages, dragging and dropping photos, creating personalized photo memories.”