February 24, 2010, 12:00 AM

ColdwaterCreek.com noted as most consistent web site in January

ColdwaterCreek.com had the best web site consistency rating among a group of major retailers in January, according to Gomez, a division of Compuware.

Bill Briggs

Senior Editor

ColdwaterCreek.com had the best web site consistency rating among a group of major retailers in January, according to Gomez, a division of Compuware Corp. ColdwaterCreek.com had the best site loading time across the measurement period at 20.39 seconds.

Rounding out the top five retailers after ColdwaterCreek.com, Gomez listed AmwayGlobal.com (20.47 seconds), CDW.com (20.68%), Dell.com (21.02) and Staples.com (21.25). In January, 26 of the 48 major retailers tested topped the group’s average consistency rating of 24.19 seconds.

The consistency ratings take into account differences in the speed of web page delivery across multiple visits.

How big retailers measure up on consistency
Retailer Consistency (seconds)
ColdwaterCreek.com 20.39
AmwayGlobal.com 20.47
CDW.com 20.68
Dell.com 21.02
Staples.com 21.25
Amazon.com 21.27
Target.com 21.98
Overstock.com 22.04
LLBean.com 22.27
Nordstrom.com 22.61
Zappos.com 22.86
Williams-Sonoma.com 22.97
JCPenney.com 22.98
MusiciansFriend.com 23.00
Scholastic.com 23.13
BlueNile.com 23.23
QVC.com 23.24
OfficeDepot.com 23.29
Newegg.com 23.50
BestBuy.com 23.52
Apple.com 23.57
Walmart.com 23.73
Netflix.com 23.90
OrientalTrading.com 24.05
OfficeMax.com 24.16
Chadwicks.com 24.18
CompUSA.com 24.59
CircuitCity.com 24.63
FootLocker.com 24.74
TigerDirect.com 24.75
Peapod.com 24.88
Macys.com 24.94
HSN.com 24.95
Costco.com 25.06
Drugstore.com 25.23
NeimanMarcus.com 25.89
Buy.com 25.96
Avon.com 26.10
VictoriasSecret.com 26.50
Gap.com 26.56
HomeDepot.com 26.63
Saks.com 26.79
Sears.com 26.90
HPShopping.com 27.00
BarnesandNoble.com 27.21
Toysrus.com 27.31
SonyStyle.com 27.37
1800Flowers.com 27.62
Benchmark Average 24.19

All data for this report is collected by the Gomez Last Mile network, 30 times an hour from Dial Up, Low and High Broadband users across the U.S., 24 hours a day except 3AM to 6AM Eastern. The Consistency calculation is the standard deviation of successful tests over the period measured.


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