February 23, 2010, 12:00 AM

Charming Shoppes launches a universal shopping cart

Charming Shoppes introduced today a universal shopping cart that follows shoppers across its four e-commerce web sites.

Zak Stambor

Managing Editor

Plus-size apparel retailer Charming Shoppes Inc. introduced today a universal shopping cart that follows shoppers across its four e-commerce web sites: lanebryant.com, cacique.com, fashionbug.com and catherines.com.

The change will allow shoppers to pay one flat shipping rate for purchases made at more than one site, as well as to have purchases shipped to its stores for free.

"We`re thrilled to offer our customers the ease and convenience of shopping our entire family of brands online with one universal check-out," says Jim Fogarty, president and CEO of Charming Shoppes, No. 98 in the Internet Retailer Top 500 Guide. "This new functionality allows us to leverage the strength of our great brands while maintaining what is unique and compelling about each brand`s identity."

Last year Charming Shoppes worked with e-commerce vendor Fry Inc. to overhaul its sites to give their core online customers, larger women, a more personalized shopping experience. In doing so Fogarty said the company would increasingly focus on its e-commerce operations.

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