February 17, 2010, 12:00 AM

Web sales at World Wrestling Entertainment declined 13.5% in 2009

E-commerce revenue declined 5.6% in the final quarter and 13.5% for the year for World Wrestling Entertainment.

Bill Briggs

Senior Editor

World Wrestling Entertainment Inc. failed to pin down higher web sales for the fourth quarter and the full year.

For the full year ended Dec. 31, World Wrestling reported:

  • Web sales declined 13.5% to $16.0 million from $18.5 million in 2008.
  • Total revenue declined year over year 9.7% to $475.2 million from $526.5 million.
  • The web accounted for 3.4% of total revenue, the same as in 2008.
  • Net income was $50.3 million compared to $45.4 million in the prior year.
For the fourth quarter, World Wrestling, No. 370 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name), reported:
  • Web sales declined 5.6% to $6.7 million from $7.1 million in the fourth quarter of 2008.
  • Total revenue declined year over year 6.5% to $117.3 million from $125.4 million.
  • The web accounted for 5.7% of total revenue, the same as in the fourth quarter of 2008.
  • Net income was $11.2 million compared to $13.6 million in the prior year quarter.
“For the quarter, we generated revenue growth and improved margins in our live event, pay-per-view and television businesses,” says CEO Vince McMahon. “For the full year, the results reflected the significant improvements we have made in productivity and a heightened fiscal discipline, which we intend to sustain going forward.”

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