February 17, 2010, 12:00 AM

Jones Apparel sews up a 61% increase in 2009 e-commerce sales

Branded apparel designer, wholesaler and retailer Jones Apparel Group reported 2009 web sales were $51.5 million, up from $32 million in 2008. Total sales and retail sales decreased by 8% and 5.6%, respectively.

Mark Brohan

Research Director

Branded apparel designer, wholesaler and retailer Jones Apparel Group finished the year with strong growth in its e-commerce channel.

For the year ended Dec. 31, 2009, Jones Apparel reported:

  • Web sales were $51.5 million, a 61% increase from $32.0 million in 2008.
  • Total sales were $3.32 billion, down by 8% from $3.61 billion for the full year 2008.
  • The web represented 1.6% of sales, versus 0.9% in 2008.
  • Retail sales were $689.3 million, a 5.6% decline from $730.2 million.
  • Wholesale footwear and accessories sales were $896.0 million, a 12.2% decrease from $1.02 billion in 2008.
  • Comparable-stores sales were down 4.3%.
For Q4 2009, Jones Apparel, No. 271 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name), reported:
  • Online sales were $21.4 million, a 65% increase from $13.0 million in the prior year quarter.
  • Revenue was $777.0 million, an 8.3% decrease compared with $847.0 million.
  • The web represented 2.8% of sales for the quarter, compared with 1.5% in Q4 2008.
  • Retail sales were $197.3 million, down by 1.7% from $200.7 million.
  • Wholesale footwear and accessories sales were $221.2 million, a 1% increase from $218.98 million in the prior year quarter.
  • Comparable-stores sales were up by 2%.
Among Jones’ brands are Anne Klein, Gloria Vanderbilt, Kasper, Bandolino, Evan-Picone, Easy Spirit, Enzo Angiolini and Joan & David. In March, the Bandolino e-commerce site will be replaced with a Shoe Woo web site, which Jones Apparel says will offer a web sales opportunity for all its shoe brands not previously sold online. Brands sold on the site will include Bandolino, Joan & David and Enzo Angiolini. Jones says selling those brands online will create “another great opportunity for growth in the Internet business.”

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