February 16, 2010, 12:00 AM

ShopNBC debuts a mobile commerce site and updates its iPhone app

ShopNBC has unveiled a mobile commerce site that offers a robust shopping experience that is similar to its e-commerce site. It also has launched version 2.0 of its mobile app, offering a more comprehensive, user-friendly interface, the company says.

Katie Evans

Managing Editor, International Research

Lead Photo

Carol Steinberg, senior vice president, e-commerce, marketing & business development, ShopNBC

ShopNBC has unveiled a mobile commerce site that offers a robust shopping experience akin to its e-commerce site. Shoppers on mobile phones enter ShopNBC.com and are redirected to the mobile-optimized site, built by Usablenet Inc.

The home page displays buttons offering different ways to drill down through the site, including On Air Now, Products, Clearance, Check Order Status, My Account, Program Guide and My Cart. Product pages feature large images and offer multiple views of products. They also feature detailed product information, shipping information, and customer ratings and reviews.

Customers can log in to their ShopNBC.com e-commerce site account at any time on the m-commerce site and checkout using shipping and payment information stored in their account.

The retailer also has launched version 2.0 of its mobile app for the iPhone. The new version, available for free in Apple Inc.’s App Store, offers a more comprehensive, user-friendly interface, the company says, which includes key features of ShopNBC.com and the ability to order directly from the iPhone or iPod Touch.

“We are excited about advancing our mobile e-commerce strategy for the benefit of the customer,” says Carol Steinberg, ShopNBC’s senior vice president of e-commerce and marketing. “With fast, easy access to our entire product selection coupled with the ability to accept merchandise orders directly from mobile devices, ShopNBC has further enhanced its shopping experience.”

ShopNBC is No. 87 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).

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