Fast-growing outdoor gear retailer to manage personalized experience for its 11 branded Web sites using ATG Commerce platform
CAMBRIDGE, Mass., Feb 08, 2010 -- ATG (Art Technology Group Inc., NASDAQ: ARTG), the premier provider of cross channel commerce solutions, announced today that online outdoor gear and apparel retailer Backcountry.com has selected market-leading ATG Commerce to power its family of destination sites for outdoor enthusiasts.
An online retailer of high-end outdoor gear, Backcountry.com offers more than 50,000 products --equipment, apparel, and accessories -- from more than 400 brands. The ATG Commerce advanced personalization and Web content management solutions will enable Backcountry.com to provide innovative functionality, maximize sales conversions, more directly manage its online storefront, and streamline customer interactions. The platform will ultimately allow the company to rapidly improve its Web site functionality while increasing customer loyalty and providing a trend-breaking customer experience.
Backcountry.com was founded in 1996 by two-time Olympic Nordic ski jumper Jim Holland, and writer-entrepreneur John Bresee. The site, which offers a wide assortment of gear for backpacking, camping, skiing, rock climbing, kayaking, mountaineering, and more, has expanded aggressively every year since it was launched. To accommodate the company`s projected growth, the Backcountry.com team decided to invest in new technology that would allow them to unify all of their individual store brands onto a single commerce platform to deliver a more consistent personalized shopping experience to customers.
By the end of 2010, all 11 sites operated by Backcountry.com--including RealCyclist.com, Bonktown.com, HuckNroll.com, Chainlove.com, SteepandCheap.com, Dogfunk.com, Tramdock.com, Brociety.com, WhiskeyMilitia.com, and DepartmentofGoods.com -- are expected to be moved to the ATG platform
"In our industry, if you don`t evolve, you will stagnate," said Kelly Phillipps, CIO, Backcountry.com. "ATG`s commerce platform will allow Backcountry.com to achieve our aggressive growth goals while offering a customized, cutting-edge experience to our devoted customers. Our employees are as passionate about providing the best customer service possible as we are about getting after it in the back country. Partnering with ATG will allow us to excel on the customer front, while we reach new summits as a business."
ATG`s highly flexible commerce platform will help automate and personalize the visitor experience for Backcountry.com, offering merchandising management, an integrated search solution, email and Web campaign management, and advanced online marketing testing capabilities to create relevant outbound marketing campaigns. ATG`s personalization engine will allow Backcountry.com to manage dynamic customer profiles and segments based on their online shopping behavior.
"Backcountry.com has built some of the premier destination sites for outdoor adventurers and we are excited to partner with this innovative retailer," said Nina McIntyre, ATG`s senior vice president of marketing and chief marketing officer. "Backcountry.com is an extreme innovator that understands the business value of providing a more personalized and supportive cross-channel shopping experience. We look forward to working closely with them as they execute on their commerce strategy and continue to lead the industry."
About Backcountry.com
Backcountry.com is an online retailer of high-end outdoor gear and center for gear knowledge online. Backcountry.com carries more than 400 brands in various categories, including backpacking, camping, hiking, climbing, trail running, paddling, skiing, snowboarding, snowshoeing and adventure travel. Backcountry also operates RealCyclist.com, Bonktown.com, Chainlove.com, SteepandCheap.com, Dogfunk.com, Tramdock.com, Brociety.com and WhiskeyMilitia.com. Backcountry.com is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA).
About ATG
A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world`s premier brands maximize the success of their online businesses. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering highly personalized, efficient and effective e-commerce sites. ATG`s platform-neutral optimization services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and ATG`s live help services, including ATG eStara Click to Call, and Instant Service live chat. ATG is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.
© 2010 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG`s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG`s business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov.
ATG
Tucker Walsh, 617-386-1159
twalsh@atg.com
http://www.atg.com
or
Matter Communications for ATG
Matt Mendolera-Schamann, 978-499-9250 x243
atg@matternow.com
http://www.matternow.com
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