February 10, 2010, 12:00 AM

The web shines for The Children’s Place in Q4 and 2009

Web sales for The Children`s Place in 2009 increased 34.1% while total revenue remained flat and comparable-store sales declined 2%.

The Children’s Place Retail Stores Inc. turned in a solid e-commerce performance in the fourth quarter and in 2009.

In its January sales report, The Children’s Place reported several preliminary year-end numbers, including:

  • E-commerce revenue for the fourth quarter ended Jan. 30 grew year over year 23.6% to $28.8 million from $23.3 million.
  • Total sales grew 4.2% to $462.8 million from $441.5 million in the fourth quarter of 2008.
  • The web accounted for 6.2% in total sales in the fourth quarter, compared with 5.3% in the prior year.
  • Comparable-store sales were flat.
For the full year:
  • E-commerce revenue grew year over year 34.1% to $110.9 million from $82.7 million.
  • Total sales remained flat year over year at $1.64 billion.
  • The web accounted for 6.8% of total sales compared with 5.0% in 2008.
  • Comparable-store sales declined 2%.
The Children’s Place, No. 149 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name), also reported strong growth online in January. Although the multichannel retailer of children’s apparel didn’t break out a specific number, web sales for the four weeks ended Jan. 30 increased 34% while total sales increased year over year 18.1% to $80.3 million from $68 million. Comparable-store sales increased 12%.

The Children’s Place breaks out full year-end financials on March 10.

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