February 10, 2010, 12:00 AM

King Arthur Flour shows how to cook up a web site without going broke

There is plenty of engaging content on KingAthurFlour.com, and most of it was developed in-house with free and low-cost tools, director of online services Halley Silver says.

There is plenty of engaging content on KingAthurFlour.com, and most of it was developed in-house with free and low-cost tools, director of online services Halley Silver says.

Silver and Marshall Leggett, senior user interface developer at DHAP Digital Inc., will be speaking at the Internet Retailer Web Design & Usability Conference, Feb. 15-17 in Orlando, FL, in a session entitled Free is good - Design tools and help available online for the asking..

Among the tools they’ll talk about is a large text-based font library that helps web site designers face the difficult challenge of displaying multiple fonts while sticking with a site’s branded look. “The font is an integral part of brand identity,” Silver says.

Another tool is designed to develop mobile apps in HTML that can be downloaded to multiple types of smartphones.

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