February 10, 2010, 12:00 AM

Harry and David shakes up the CEO suite and brings in an outsider

Harry and David has hired Steven J. Heyer as chairman and CEO to replace long time employee and CEO Bill Williams.

Mark Brohan

Research Director

Harry and David Holdings Inc. is shaking up the executive suite.

Harry and David, No. 78 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name), has named Steven J. Heyer as its next chairman and CEO to replace president and CEO Bill Williams who has left the company.

Heyer joins Harry and David, which owns and operates HarryandDavid.com, Wolfermans.com and HoneyBell.com, from Avra Kehdabra Animation LLC, a computer animation studio. Prior to co-founding Avra Kehdabra, Heyer also served as chief executive officer of Starwood Hotels & Resorts Worldwide Inc. and as president and chief operating officer of Turner Broadcasting System Inc.

Williams had worked at Harry and David since 1989. Harry and David has yet to reveal the details of Heyer’s executive compensation. But in fiscal 2009, Harry and David paid Williams a total package of $1.57 million with a base salary of $553,802, according to the company’s latest proxy statement filed with the U.S. Securities and Exchange Commission.

Harry and David’s new CEO will be charged with helping Harry and David shape up its financial performance.

For the period ended Dec. 26, Harry and David reported:

  • Total Q2 2010 sales decreased year over year 10.5% to $131.2 million from $146.6 million. Harry and David doesn’t break out quarterly web sales.
  • Net income for the second quarter of fiscal 2010 increased 4.4% to $31.7 million from $30.3 million in the prior year.
  • Sales for the first six months decreased year over year 13.0% to $313.3 million from $360.3 million.
  • Net income for the first six months decreased 32.9% to $10 million from $14.9 million.


Comments | 68 Responses

  • $146.6 million? Nice.

  • Shaking up things nicely

  • wonder what would happen to Bill Williams..

  • Good question. Maybe he has signed with the competitor.. just a thought :P

  • forget about him. focus on steve.

  • A base salary of $500, 000..ahh they're living a good life..

  • what else is new?

  • cleaned up nicely

    • Right?

  • great going, man

  • 78th is still pretty high up

  • ahmm money talks

  • What's up with that

  • It makes sense for them to have done this

  • i don't know what to make of this

  • Can't beat that

  • you definitely can't

  • hmm, updates?

  • we've all been waiting for some form of update or something.

  • Kudos to them

  • What are they up to now?

  • Thats a big sum!

  • i agree

  • A praiseworthy endeavor

  • Great!

  • that was risky

  • risky yet rewarding ...

  • i agree

  • Did this turn out well?

  • we're yet to find out..

  • Oh, well. Hm. So that's how it was

  • uhuh, i agree.

  • more info at Forbes.com :)

  • No wonder it's like that

  • That's pretty great

  • Rad work!

  • This shaped up nicely

  • What else is there to say?

  • that's great, eh?

  • Good going

  • Kudos!

  • OH, so that's it

  • I see

  • Well, that was quite something

  • an outsider , huh?

  • any updates to this?

  • woo awesomes

  • productive, productive

  • risky, but worth it

  • an outsider DOES bring in new perspectives to the business

  • did it turn out alright in the end?

  • Oh, really now

  • whoa, Turner Broadcasting System Inc.

  • An outsider versus a long-time exec and the outsider won? Wow

  • It's amazing, that's what it is

  • This deserves some praise :)

  • That's nice

  • so what do we have here..

  • you deserve it, man!

  • great leader

  • impressive!

  • no guts no glory

  • with risks comes reward

  • keep it up, Steve!

  • Harry and David, is the company that sells fruits, flowers, and other treats? Hope that Steve will do well in his new role

  • How successful was Mr. Heyer in this endeavor, I do wonder?

  • How would Steve sell gourmet treats?

  • As a businessman myself, I know how difficult it can be to succeed in business. Who knows> Maybe Steve just got lucky.

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