February 10, 2010, 12:00 AM

Barnes & Noble sets promos for its children’s book publishing web site

Barnes & Noble has scheduled in-store events to promote Tikatok.com, its recently acquired children’s book publishing business. The site guides parents and children ages 5-12 through the creative and writing process.

Bill Briggs

Senior Editor

Lead Photo

Barnes & Noble Inc. has scheduled in-store events to promote Tikatok.com, the children’s book publishing business it acquired in September 2009. The site guides parents and children ages 5-12 through creating and writing of stories.

Barnes & Noble, No. 41 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name), has scheduled in-store events from February through April-in Framingham, MA; Cherry Hill, NJ; New York City; and Oxford Valley, PA-to demonstrate tools that parents and children can find on Tikatok.com.

The Cherry Hill event will feature a book from Tikatok with a “Living Green” theme that children will be able to personalize with their own ideas about how to co-exist with the environment. Staff from Tikatok will be present to take children’s photos and bios, upload them to the Tikatok web site, and show kids how books can be customized.

Parents whose children have completed books can order single or multiple copies in hardcover, softcover and electronic formats. Hardcover books begin at $18, softcovers start at $15 and digital copies can be printed for $2.99.

Tikatok.com was created in collaboration with specialists recruited from the Massachusetts Institute of Technology University.


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