February 9, 2010, 12:00 AM

Online retailers could benefit from a Kaboodle.com upgrade

Social shopping site Kaboodle.com now enables shoppers to add items to Kaboodle without leaving a retailer’s site.

Zak Stambor

Managing Editor

 

Social shopping site Kaboodle.com has introduced an upgrade that enables shoppers to add items to Kaboodle without leaving a retailer’s site.

Registered Kaboodle.com users can compare, rate and discuss products on the site. Users can also create a list of items they are considering purchasing and ask others for their opinions and upload photos of the potential purchase.

The new feature lets retailers embed the “Add to Kaboodle” button directly on their sites. Shoppers can also download the button as an extension on many browsers, including Internet Explorer, Firefox and Chrome, or as a bookmarklet on all browsers.

Previously, using the button would temporarily take the consumer away from the retailer’s site, says Manish Chandra, Kaboodle’s co- founder and chief executive officer. “Now, customers don’t have to leave the site,” he says.

Kaboodle also released other upgrades that allow consumers to shop based on an item’s popularity, which the site continuously updates.

Established in 2006, Kaboodle is part of Hearst Magazines Digital Media. The site earns revenue from ads on the site and commissions paid by retailers for products bought by site users. Kaboodle.com attracted 6.7 million unique visitors in December, up 13.6% from 5.9 million unique visitors in December and 36.7% from 4.9 million unique visitors in December 2008, according to market research firm Compete Inc.

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