February 5, 2010, 12:00 AM

20% of commercial e-mail in the U.S. and Canada is undelivered, study says

Delivering commercial e-mail remains a challenge in the U.S. and Canada, where the combined rate of undelivered permission-based e-email was 20% last year, says Return Path.

 

Delivering commercial e-mail remains a challenge in the U.S. and Canada, where the combined rate of undelivered permission-based e-email was 20% last year, e-mail services provider Return Path Inc. says in a new report.

The report, based on a survey of 131 Internet service providers, found that Canada had the lowest commercial e-mail delivery in the second half of last year, at 76.3%, with 1.7% of e-mail going into bulk folders and 22% completely missing. The U.S. had a delivery rate of 82.4%, with 4.6% going into bulk folders and 13% missing.

Three other countries mentioned in the report had higher delivery rates: the U.K. at 89.9%, France 88.2% and Germany 85.1%.

The report also shows non-delivery rates by Internet service providers for the first and second halves of last year. In the U.S., those rates by the following ISPs for the first half and second half were:

  • Cox, 8.1%, 5.5%
  • USA.net, 10.8%, 11.2%
  • Road Runner, 11.9%, 14.6%
  • BellSouth, 14.0%, 21.5%
  • Netzero, 14.4%, 12.2%
  • Yahoo, 14.7%, 18.5%
  • AOL, 16.4%, 17.0%
  • Comcast, 17.3%, 14.7%
  • MSN, 20.0%, 19.2%
  • Hotmail, 20.2%, 19.1%
  • Gmail, 23.1%, 20.7%

ISP delivery rates by ISP in Canada for the first and second halves of 2009:

  • Telus, 2.7%, 2.7%
  • Videotron, 12.5%, 8.5%
  • Rogers, 12.6%, 19.9%
  • AOL.ca, 18.2%, 17.3%
  • Cogeco, 18.6%, 15.3%
  • Sympatico, 21.5%, 18.7%
  • Bell, 30.4%, 20.6%
  • MTS, 30.4%, 21.1%
  • Inter.net, 31.0%, 19.2%
  • SaskTel, 31.1%, 21.7%
  • Aliant, 31.2%, 19.4%
  • Shaw, 33.9%, 31.6%
  • Primus.ca, 53.0%, 54.7%

For the U.K., the report shows the following delivery rates by ISP for the second half of 2009:

  • AOL, 14.3%
  • BT Internet, 21.8%
  • Demon, 24.7%
  • Hotmail, 11.2%
  • NTL World, 6.8%
  • Orange, 2.2%
  • Pipex, 3.3%
  • Smartmail, 2.0%
  • Talk Talk, 3.6%
  • Tesco, 7.5%
  • Tiscali, 1.85
  • Yahoo, 12.3%

For Germany, the report shows the following delivery rates by ISP for the second half of 2009:

  • AOL, 14.5%
  • Arcor, 2.8%
  • Freenet, 11.7%
  • GMX, 6.3%
  • Online Home, 3.5%
  • T-Online, 5.1%
  • Web.de, 62.2%
  • Yahoo, 13.3%

For France, the report shows the following delivery rates by ISP for the second half of 2009:

  • Alice, 5.9%
  • AOL, 14.4%
  • Free, 6.3%
  • Hotmail, 11.6%
  • LaPoste, 13.5%
  • Neuf, 11.3%
  • Orange, 13.3%
  • SFR, 15.8%
  • Wanadoo, 12.9%
  • Yahoo, 13.5%

     

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Devika Girish / E-Commerce

Eight lesser-known uses of beacons for retailers

Beacons, which communicate with consumers’ smartphones, are most often used to welcome shoppers to stores ...

FPO

Mike Cassidy / E-Commerce

Back-to-school shopping knows no season

Shopping for school peaks during the summer, but it goes on all year long. While ...

Advertisement