February 4, 2010, 12:00 AM

Liquidation.com starts off the year with a site redesign project

The auction site for buying and selling surplus merchandise plans to launch within the next two weeks a new site design featuring a recommendations engine, more prominent images and enhanced search filters, the company says.

 

Liquidity Services Inc.’s Liquidation.com an auction site for buying and selling surplus merchandise, plans to launch within the next two weeks a new site design featuring a recommendations engine, more prominent images and enhanced search filters, the company says.

Colin Sebastian, an analyst who follows Internet companies at investment firm Lazard Capital Markets, says the beta version of the new site design may have contributed to what Lazard figures was a 10% lift in merchandise sales volume in January over December.

Other improvements coming with the new design include a streamlined bidding process and a more user-friendly user interface, Sebastian notes. “We view these changes positively, and together they should help to boost conversion rates,” he says.

Sebastian adds that Liquidity’s commercial market can be expected to show strong growth through at least the first half of this year. The auction site also serves the government surplus market, which appears to be stable business for Liquidity, he adds.

Liquidity plans to reveal more details about the redesign later this month, a spokeswoman says.

 

 

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