January 29, 2010, 12:00 AM

Mobile is flying high in online travel

The online travel industry is experiencing a surge in mobile applications, Nielsen reports.

Internet Retailer

Retail does not have the market cornered when it comes to mobility. To the contrary, the travel sector is experiencing a mobile surge as well. Research from The Nielsen Co. shows more consumers are turning to travel-related mobile sites and apps to access information, book flights and hotel rooms, and rent cars.

Travelocity attracts the most mobile travelers, with 1.263 million unique monthly visitors in October, according to Nielsen. That`s up a sizable 32.3% from 955,000 in October 2008. Expedia was close behind, with 1.258 million visitors in October, up only 4.7% from the same period the previous year.

bill@verticalwebmedia.com

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement