Net Atlantic’s Email Marketing and Video Management Software from Cantaloupe makes email campaigns more dynamic and effective.
SALEM, MASS., January 6, 2010 – Email service provider Net Atlantic, Inc. has just announced the addition of VideoHere to their suite of email marketing solutions. This integration offers Net Atlantic email marketing users the ability to seamlessly utilize video in their email campaigns, creating a highly relevant and engaging marketing message. VideoHere allows users to point and click to upload, customize, embed play buttons, and track videos used in their email marketing campaigns. It is licensed from Cantaloupe.TV, LLC, an online video services and software company headquartered in Indianapolis, IN.
Directly from their Net Atlantic account, customers can easily manage a video library, add video thumbnails to email campaigns, and track video performance. Users can upload MP4, MOV, FLV, MPEG, WMV, and AVI videos to an online video library. Further, impressions, clicks, views, drop-offs, view times, and viral sharing can be tracked to allow users to see how their video performed in emails.
"Adding video to email campaigns will improve lead quality and increase conversions for our customers," says Bill Reich, President of Net Atlantic. "Studies show that video email campaigns increase click-through rates by 2 to 3 times, shortening the sales cycle and increasing revenues."
An added advantage of VideoHere is that an online marketer is able to enhance their SEO efforts and increase their social media footprint. The feature includes an out of the box tool that tags the video for search engines, and the video player has features to allow the viewer to easily share the videos with their network.
"Email senders will now have an advantage over their competition by easily using video in their email marketing. Further, they will have access to a video hosting library that is reliable and scalable to support multiple video email campaigns," says Stacy Billanti, Cantaloupe’s President. "Videos are delivered to viewers via well known and respected Content Delivery Networks, ensuring the best viewing experience possible."
Net Atlantic offers VideoHere with up to 50 videos per library for $50.00 per month. For more information on this new service, visit www.netatlantic.com/videohere.
About Net Atlantic
Established in 1995, Net Atlantic was one of the first email service providers and Web site hosting companies. Net Atlantic`s goal is to help businesses and non-profit organizations succeed online with effective email marketing services and Internet tools. To learn more, visit www.netatlantic.com or call 978-219-1900. Copyright © 2009 Net Atlantic, Inc.
Net Atlantic, Inc.