January 27, 2010, 12:00 AM

Lumber Liquidators helps consumers find flooring wherever they stand

The retailer’s Floor Finder iPhone app gives shoppers access to nearly 200 digital samples as well as a variety of tools designed to facilitate flooring purchase decisions.

Lumber Liquidators has introduced an iPhone app designed to help consumers find flooring products wherever they are. The Floor Finder, available for free in Apple Inc.’s App Store, gives shoppers access to nearly 200 digital samples as well as a variety of tools designed to facilitate flooring purchase decisions.

The app allows users to view flooring samples on the screen of their iPhone or iPod Touch, putting a variety of wood species, colors and styles at their fingertips without the need for bulky samples that end up being thrown away, Lumber Liquidators says. The app gives shoppers flooring specs, such as hardness and installation information. It also features a Materials Calculator tool that a shopper can use to determine how much product is needed after entering room dimensions.

Once a selection has been made, shoppers can use the store locator feature to find the nearest Lumber Liquidators store. The app also has a click-to-call option that connects shoppers with a company representative who can quote prices and take orders. Consumers can also purchase on the e-commerce site of Lumber Liquidators, No. 234 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).

“We wanted to help people find the perfect floor for their needs,” says Tom Sullivan, founder. “With this new Floor Finder app, users can really compare a lot of options anywhere they carry their iPhone.”

The app, built by marketing and development firms Mullen and Aurnhammer also includes a section dubbed Customer Brag, where customers can submit before-and-after photos. Any customer whose photos are featured in this section receives a free floor-care kit.

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