Overstock.com Inc. announced today that it has expanded its international service to 32 new countries, including Bolivia, Costa Rica and Pakistan. The e-retailer now sells to shoppers in 91 countries.
International shoppers enter the same URL as domestic customers to shop on the site. Overstock employs geolocation technology to recognize where shoppers are coming from and displays prices in local currency. Prices automatically adjust to the most current exchange rates, Overstock says. The functionality is provided by the FiftyOne Global Ecommerce service from E4X Inc.
In August 2008, Overstock, No. 29 in the Internet Retailer Top 500 Guide, began selling to international consumers, aiming to capitalize on the weak U.S. dollar, the company says(a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).
"We continue to expand our offerings to international customers," says Jonathan Johnson Overstock.com president. "We are focused on providing high-quality goods at great prices to more and more customers around the world."