January 25, 2010, 12:00 AM

Direct Marketing Association seeks new leadership after CEO resigns

John Greco Jr., the president and chief executive officer of the Direct Marketing Association Inc., has resigned after five years with the trade group.

Zak Stambor

Managing Editor

John Greco Jr., the president and chief executive officer of the Direct Marketing Association Inc., has resigned after five years with the trade group.

The association declines to give a reason for Greco’s departure, which took place last week. “This was John’s choice,” says Eugene Raitt, chairman of the association’s board of directors. “He chose to take this opportunity to step aside and allow the board to seek different leadership in conjunction with the changes we are preparing to announce.” The association did not detail the changes and Greco could not be reached.

The association announced Monday it has formed a committee to search for Greco’s successor, a search likely to take three to five months, an association spokeswoman says. Kelly B. Browning, executive vice president and chief operating officer of the American Institute for Cancer Research, will lead the committee.

“The new president-CEO will need a comprehensive understanding of the association marketplace, a deep knowledge of direct marketing practices, management skills, visibility within the industry and outstanding credentials across a wide range of traditional and new media, particularly digital and social channels,” the spokeswoman says.

Greco earned $720,671 in salary, according to a 2008 tax form filed by the association, the latest such form available.

The association represents 3,100 companies.

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