January 20, 2010, 12:00 AM

Rugs Direct adds products from Blinds.com to its retail site

Rugs Direct is selling goods from retailer Blinds.com through its site. This is Rugs Direct`s second deal with an outside retailer. The floor coverings retailer also is selling art from art supplier Metaverse through Rugs-Direct.com.

Rugs Direct is selling goods from retailer Blinds.com through its site. This is Rugs Direct`s second deal with an outside retailer. The floor coverings retailer also is selling art from art supplier Metaverse through Rugs-Direct.com.

Window coverings from Blinds.com sold through Rugs-Direct.com include custom blinds, shades, shutters and draperies. Shoppers can access the new offerings at Rugs-Direct.Blinds.net. Blinds.com is No. 202 (PDF versions of the companies’ financial and operating profiles can be ordered by clicking on their names).

“Partnering with Blinds.com is a great opportunity to offer our customers quality window coverings from an industry leader,” says Randy Kremer, president of Rugs Direct. “The site fits perfectly with our goal of becoming a major shopping destination for people who are decorating or renovating their homes. It has enabled us to expand our product offering tremendously, without losing focus on our specialty.”

In addition to area rugs and mats, Rugs Direct also sells lighting, bedding, designer pillows, carpet tile, and custom framed wall art through its web site. Shoppers can access each category via tabs at the top of the home page. All products are distributed by Rugs Direct except wall art and blinds, says a Rugs Direct spokesman. Product offerings from Blinds.com and art retailer Metaverse are branded as Rugs Direct, not as goods from the outside merchants.

Rugs Direct also is negotiating selling its area rugs on the web sites of other housewares retailers that do not offer such products, the spokesman says.

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