A new forecast from Forrester Research credits greater online spending by Canadians, lower shipping costs and more selection for the spending increase.
The value of merchandise sold on the eBay marketplace rose 24% year over year in the fourth quarter, eBay reported today. The company’s revenue grew 16% compared to a year ago.
The value of merchandise sold on the eBay marketplace rose 24% year over year in the fourth quarter ended Dec. 31, eBay Inc. reported today. The company’s revenue grew 16% compared to a year ago.
In its Q4 release, eBay reported:
- The value of goods sold through goods sold through eBay’s online marketplaces, excluding autos, rose 24% in the fourth quarter to $14.24 billion from $11.47 billion in the same quarter last year. 60% of marketplace revenue was from outside the U.S.
- Fixed-price sales represented 56% of marketplace volume compared to 49% a year earlier, reflecting eBay’s shift away from the auction format as more large and midsized retailers use eBay as a sales platform.
- Active users of eBay’s marketplaces totaled 90.1 million, up 2.7% from 87.7 million a year earlier. (Active users are those who have listed or bought on eBay in the previous 12 months.)
- Payment volume increased 34% year over year to $21.4 billion, of which 57% came from the company’s merchant services unit that handles online payments for e-retailers. Payments with eBay’s PayPal online payment service account for the majority of the rest, with Bill Me Later accounting for 1% of total payment volume.
- Active users of eBay’s payment services, which include consumers with PayPal or Bill Me Later accounts, increased 15% year over year to 81 million.
- EBay’s total Q4 revenue rose 16% to $2.37 billion from $2.04 billion a year ago, thanks, in part, to a $112 million gain from selling a majority stake in Internet telephone service Skype. Q4 net income was $988 million, up from $367 million a year ago.
For all of 2009 eBay reported:
- The value of goods sold through goods sold through eBay’s online marketplaces, excluding autos, was $48.35 billion, virtually unchanged from $48 billion in 2008.
- EBay’s total revenue rose 2% to $8.73 billion from $8.54 billion in 2008.
- GAAP net income for the year rose to $2.39 billion, up from $1.18. GAAP stands for generally accepted accounting principles followed by U.S. publicly held companies.
- Non-GAAP net income, which doesn’t include one-time charges in each year, fell 8% to $2.07 billion for the year ended Dec. 31, 2009, from $2.25 billion the prior year.