January 12, 2010, 12:00 AM

Covario buys Netconcepts to integrate paid and natural search marketing

Covario, a provider of paid search software and services, is acquiring Netconcepts, which specializes in search engine optimization. The purchase price was not disclosed.

Covario Inc., a provider of paid search software and services, said today it is acquiring Netconcepts LLC, which specializes in search engine optimization. The purchase price was not disclosed.

The combined company will have nearly 100 clients. Netconcepts provides a search engine optimization system called GravityStream, and its clients include Carrot Ink (No. 488).

“With the acquisition of Netconcepts and the GravityStream technology, Covario is bringing a unique solution to advertisers to help them accelerate their ability to present their brands on all the major search engines globally,” says Covario CEO Russ Mann. “By coupling the predictive analytics in Covario’s Organic Search Insight with easy execution capabilities of Netconcepts’ GravityStream technology, advertisers will be able to identify the SEO actions that drive better rankings, and then deploy those strategies quickly, and in a highly scalable way to achieve their ROI goals.”

The combined companies will operate under the name Covario Inc. and be based in Covario’s home town of San Diego. Netconcepts has been headquartered in Madison, WI.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Matt Swan / E-Commerce

Do cash-back sites really drive incremental sales?

Yes, suggest data from Affiliate Window, an affiliate marketing network. And consumers spend more when ...

FPO

Jake Nickell / E-Commerce

What one web retailer learned from a bricks-and-mortar test

Threadless has closed its one physical store but found other ways to get its artist-designed ...

Advertisement