January 12, 2010, 12:00 AM

Covario buys Netconcepts to integrate paid and natural search marketing

Covario, a provider of paid search software and services, is acquiring Netconcepts, which specializes in search engine optimization. The purchase price was not disclosed.

Zak Stambor

Managing Editor

Covario Inc., a provider of paid search software and services, said today it is acquiring Netconcepts LLC, which specializes in search engine optimization. The purchase price was not disclosed.

The combined company will have nearly 100 clients. Netconcepts provides a search engine optimization system called GravityStream, and its clients include Carrot Ink (No. 488).

“With the acquisition of Netconcepts and the GravityStream technology, Covario is bringing a unique solution to advertisers to help them accelerate their ability to present their brands on all the major search engines globally,” says Covario CEO Russ Mann. “By coupling the predictive analytics in Covario’s Organic Search Insight with easy execution capabilities of Netconcepts’ GravityStream technology, advertisers will be able to identify the SEO actions that drive better rankings, and then deploy those strategies quickly, and in a highly scalable way to achieve their ROI goals.”

The combined companies will operate under the name Covario Inc. and be based in Covario’s home town of San Diego. Netconcepts has been headquartered in Madison, WI.

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