January 6, 2010, 12:00 AM

Mobile consumers flock to top m-commerce sites and apps, Nielsen says

Slightly more than 5 million consumers visited eBay’s mobile site or used its app in October 2009, up 26.7% from 3.97 million in October 2008, according to The Nielsen Co. Amazon.com came in second with 3.51 million visitors in October 2009, up 42.6%.

Traffic to Top 500 mobile commerce web sites and through mobile apps continues to soar as more consumers become comfortable researching and shopping on mobile devices and more adopt smartphones offering rich features and high performance.

Of the top 10 m-commerce merchants based on unique monthly visitors measured by The Nielsen Co., eBay Inc. remains on top: 5.03 million consumers visited its site or used its app in October 2009, up 26.7% from 3.97 million in October 2008. Amazon.com Inc. came in a strong second with 3.51 million visitors, up 42.6% from 2.46 million in the same period the previous year. And GameSpot wound up in third with 2.58 million visitors, up 33.6% from 1.93 million in October 2008. Amazon is No. 1 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).

Showing that a mobile site doesn’t have to be fancy to be well-used, traffic to Netflix.com Inc.’s basic mobile site jumped a whopping 240.6%, from 543,000 unique monthly visitors in October 2008 to 1.85 million in October 2009. It placed fourth.

Following are the top 10 retailers measured by monthly unique visitors to mobile sites and apps, with October 2009 visitors followed by October 2008 visitors and percent increase, according to Nielsen:

1. eBay, 5.03 million, 3.97 million, 26.7%
2. Amazon.com, 3.51 million, 2.46 million, 42.6%
3. GameSpot, 2.58 million, 1.93 million, 33.6%
4. Netflix, 1.85 million, 543,000, 240.6%; Amazon is No. 31.

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