January 5, 2010, 12:00 AM

Niche retailer Online Stores plans to enter new markets in 2010

After finishing 2009 with 15 niche retail sites and a 25% year-over-year increase in total sales to nearly $25 million, Online Stores is planning to double its number of e-commerce sites this year, co-founder and vice president Kevin Hickey says.

After finishing 2009 with 15 niche retail sites and a 25% year-over-year increase in total sales to nearly $25 million, Online Stores Inc. is planning to double its number of e-commerce sites this year, co-founder and vice president Kevin Hickey says.

“This year we expect to at least double our number of niche sites,” he says.

The retailer’s main e-commerce sites include United-States-Flag.com and EnglishTeaStore.com. Within the past couple of years, Online Stores has acquired some sites, including ConstructionGear.com and personalized children’s furniture site PerfectMatchBoutique.com, and started others from scratch, including Imprinted.com, which sells coffee mugs, carrying bags and other items that customers can personalize.

Going forward, new e-commerce sites launched by Online Stores may offer baby furniture and gourmet food to complement the products offered on EnglishTeaStore.com and PerfectMatchBoutique.com, Hickey says.

Online Stores operates all of its sites on Yahoo Inc.’s Yahoo Merchant Solutions platform, which is also known as Yahoo Store, with an order management system from Stone Edge Technologies Inc.

Online Stores is No. 352 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).

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