January 4, 2010, 12:00 AM

E-commerce stocks roar into 2010 up 91% from January 2009

Despite an off week as the year came to a close, 2009 represented a big rebound for e-commerce stocks. The Internet Retailer Online Retail Index of 25 e-commerce stocks advanced more than 91% over the course of 2009.

Despite an off week as the year came to a close, 2009 represented a big rebound for e-commerce stocks. The Internet Retailer Online Retail Index of 25 e-commerce stocks advanced 91.44% over the course of 2009, easily exceeding the gains in the broader stock market.

By comparison, the Dow Jones Industrial Average gained 18.82% and the Standard & Poor’s 500 Index was up 23.45% for 2009. The e-commerce index’s gains were more in line with that of the NASDAQ exchange, which includes many high-tech companies, and which advanced 43.89% in the past 12 months.

E-commerce and other tech companies were bouncing back from a miserable 2008. While Internet Retailer only began tracking its Online Retail Index in February 2009, those 25 stocks collectively were down 39% in 2008. The NASDAQ fared even worse in 2008, sinking 41%, while the Dow was off 34% and the S&P; 500 37%.

There were few losers in the e-commerce index in 2009, as only two of the 25 stocks registered declines for the year and 11 of the stocks advanced by more than 100%.

However, the Online Retail Index stumbled last week, after several weeks of outpacing the market behind glowing reports of online holiday sales. In the last week of 2009, the e-commerce index declined 1.41%, while the Dow was off 0.87% and the S&P; 500 1.01%.

Here are the best-performing stocks for 2009 in the Online Retail Index and the percentage price increase for each:

  • LivePerson, 283.0%
  • U.S. Auto Parts Network, 274.1%
  • VistaPrint, 204.5%
  • American Greetings, 187.9%
  • Amazon, 162.3%

Here are the Online Retail Index stocks that performed least well last year and the percentage change in stock price for the year:

  • Bidz.com, -56.5%
  • 1800Flowers.com, -30.6%
  • PetMed Express, 0.0%
  • RealNetworks, +5.1%
  • DemandTec, +8.7

Here are the best-performing stocks last week in the Online Retail Index and the percentage price increase for each:

  • 1800Flowers.com, 19.4%
  • U.S. Auto Parts Network, 5.9%
  • DemandTec, 4.2%%
  • CyberSource, 3.1%
  • Bidz.com, 0.5%

Here are the Online Retail Index stocks that performed least well last week and the percentage decline in stock price for the week:

  • NutriSystem, -6.2%
  • American Greetings, -5.4%
  • Drugstore.com, -4.6%
  • LivePerson, -3.2%
  • Netflix, -3.2%

The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., CyberSource Corp., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com) and VistaPrint Ltd.

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