December 30, 2009, 12:00 AM

Nike.com runs away with fastest response time

In November, Nike.com generated an average high broadband Internet backbone response time of .61 seconds to lead a list of top e-retailers, according to Gomez.

Bill Briggs

Senior Editor

In November, Nike.com generated an average high broadband Internet backbone response time of .61 seconds to lead a list of 49 top e-retailers, according to measurements from Gomez Inc.

Gomez analyzed availability and response time from the Internet’s distribution network, or backbone, which is another way for retailers to monitor web site performance.

After Nike, the next four best times were turned in by JCrew.com at .82 seconds, Avon.com at .98 seconds, Zappos.com at 1.21 seconds and Staples.com at 1.23 seconds.

The average response time among the retailers measured in November was 2.32 seconds, Gomez reports.

How big retailers measured up on average response time
Retailer
Response Time (seconds)
Nike.com
0.61
JCrew.com
0.82
Avon.com
0.98
Zappos.com
1.21
Staples.com
1.23
Williams-Sonoma.com
1.24
Nordstrom.com
1.27
Cabelas.com
1.31
MusiciansFriend.com
1.31
CircuitCity.com
1.37
QVC.com
1.40
Overstock.com
1.44
Dell.com
1.45
Apple.com
1.47
CDW.com
1.55
JCPenney.com
1.56
Scholastic.com
1.56
LLBean.com
1.59
TigerDirect.com
1.63
Buy.com
1.72
HomeDepot.com
1.74
OfficeMax.com
1.79
Gap.com
1.80
Walmart.com
1.81
Amazon.com
1.84
Target.com
1.88
HSN.com
1.96
Macys.com
2.08
Kohls.com
2.11
Costco.com
2.19
Blockbuster.com
2.31
BestBuy.com
2.33
VictoriasSecret.com
2.41
PCConnection.com
2.56
Toysrus.com
2.63
OrientalTrading.com
2.68
BarnesandNoble.com
2.80
AmwayGlobal.com
2.92
Saks.com
3.06
Sears.com
3.22
HPShopping.com
3.37
Peapod.com
3.54
VistaPrint.com
3.73
Drugstore.com
3.80
NeimanMarcus.com
3.81
Netflix.com
4.78
1800Flowers.com
4.91
Nutrisystem.com
5.40
Newegg.com
7.34
Benchmark Average
2.32

Source: Gomez Inc. Gomez captured and reported real time web site performance monitoring data for the above retailers as measured from the global Internet backbone in November.

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