December 30, 2009, 12:00 AM

Independent sellers earn cash back in new rewards program at Alibris

Independent sellers in the Alibris.com Gold program get 5% cash back on purchases from a shopping trip starting at their store, even if the sale is made by another Alibris seller.

Alibris has launched a rewards program with a twist: it’s the independent book, music and movie sellers on the platform who earn cash back. Under the Alibris Seller Rewards program, Alibris Gold sellers–the online marketplace’s program for professional sellers–receive 5% cash back on every completed order that originated in their storefront.

The cash back program for Gold sellers encourages marketing efforts by sellers to drive traffic to their stores. The reward goes to the seller in whose Alibris store a customer initiated his shopping visit, even if the customer then purchases from another Alibris seller. Gold sellers pay a monthly flat fee starting at $19.95 to list up to 500 titles in their Alibris store, with the fee structure rising in increments to top out at a monthly $450 to list 1 million or more titles. Alibris is No. 116 in the Internet Retailer Top 500 Guide, (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name.)

The rewards program also gives Gold sellers tools for customizing their stores, including merchandising features, custom catalogs, descriptive content, custom URLs and the ability to post a blog at their store to build community and generate interest, Alibris says. In addition, the program gives Gold sellers Seller Rewards for their own Alibris purchases; the discounts essentially enable them to purchase inventory at a reduced cost.

“Not only will sellers gain financially from the Seller Rewards and seller discounts, but they will be building their businesses, driving more traffic to their seller stores and building their clientele,” says Brian Elliott, Alibris CEO.

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