StrongMail Systems Inc., a provider of e-mail services, has acquired The Email Advisor, an e-mail marketing consulting company that specializes in e-mail strategy and optimization. Terms of the deal were not disclosed.
The acquisition is aimed at bolstering StrongMail`s social media offerings, as well as to gain a foothold in the travel and hospitality industry.
“This acquisition of The Email Advisor provides us with additional expertise and resources for enabling our customers to realize the full marketing potential of e-mail and social media," says Sam Cece, StrongMail CEO. "By making the proper investments to build out our Strategic Services organizations with recognized domain experts and thought leaders, StrongMail stands alone in its ability to help organizations monetize and socialize existing email and online marketing programs."