Site Enhances Offers Improved Navigation, Comprehensive Product Information and Customer Reviews, Enhanced Account Management, and Streamlined Purchasing
PETALUMA, CA--(December 15, 2009) - MarketLive, Inc., a leading eCommerce software and service provider for midsized specialty retailers, today announced Powr-Flite (www.powr-flite.com), a leader in commercial floor-care products for more than 35 years, has launched its new eCommerce website on the MarketLive v5.7 Intelligent Commerce Platform™. The new site is designed to increase revenues by creating an unmatched experience for the company`s business customers.
"MarketLive`s ability to collaborate with our management and development teams was fantastic," said Adrian Zavala, Web Manager for Powr-Flite. "Most importantly, MarketLive was able to adapt retail best practices from its consumer-focused customers to our business-to-business site. For example, the strategy team helped us to define product categories correctly to help with search-engine optimization. The consumer touch also greatly improved the site`s overall look and feel. The difference between our old and new sites is like night and day."
With its new site, Powr-Flite has created a compelling customer experience that reduces the amount of time it takes customers to find and buy the products they want. Customer experience enhancements include:
- Content-rich product pages: The new site provides all of the information customers need to make smart decisions about the products they want to purchase including in-depth descriptions, downloadable specifications, shipping and return policy information, and even customer reviews. In the future, product pages will include videos to make the selection process even easier. From a content management perspective, the site is now dynamic making it faster and easier to update information on the hundreds of products Powr-Flite offers.
- Streamlined path to purchase: Before the site redesign it would take customers eight to ten clicks to purchase a product. With the new Powr- Flite Quick Shop process, customers can select a product and check out in as little as 5 steps. The shopping cart is also readily accessible from any page. These enhancements make shopping more convenient and less time consuming for customers.
- Convenient, more powerful account management: Since Powr-Flite sells its products to other businesses, account management is very important to increasing customer satisfaction. The new site allows customers to view their online purchase history, recommend items to a supervisor by sending an email with product details, and add products to a supply list for future purchase. Customers can also manage their online shipping, billing, and contact information more easily.
"We built a site that leverages our understanding of consumer behavior and eCommerce expertise, as well as Powr-Flite`s knowledge of their customer base to deliver a compelling shopping experience for customers," said Mark Pierce, CEO of MarketLive. "The new site is designed to support sales growth, provide competitive differentiation and please Powr-Flite customers. We believe it will be pivotal in Powr-Flite`s success, and we look forward to continuing to work with them as they to enhance the site and grow their business online."
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive`s best practices-based Intelligent Selling® methodology enable merchants to enhance their customers` experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Vanity Shops, Gaiam, Wakeside, and TruSnow and many others.