Merchandising and Design - New sites aim to help consumers contend with a dead car battery

Manufacturer DieHard, in conjunction with Sears, has launched a web site and mobile web site to help consumers deal with dead batteries.

Mark Brohan

Research Director

Car batteries die often at the most inopportune times and unfortunate places. Automotive battery manufacturer DieHard, in conjunction with Sears Holdings Corp., knows this well, and has launched a web site and mobile web site to help consumers with dead batteries try to get their electrical power source working again, or if that fails, find a nearby store to buy a new one.

The sites, at DieHard.com and Mobile.DieHard.com, offer numerous resources. These include:

The DieHard Help Center, with information on how to jump-start a battery, install a battery or find the nearest Sears, No. 7 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name), or Kmart (which is owned by Sears) location to purchase a DieHard battery.
The DieHard Battery Selector, which asks consumers questions about their lifestyle, climate, frequency of travel and electronic demand to help them find the right product for their needs.
Maintenance Center, designed to help evade unexpected battery problems by providing information on how to clean a battery’s terminals, check cables and connections, check a battery’s charge, and more.

“As e-commerce and social media continue to be a growing part of our business, this site gives us opportunities to reach our customers with a dynamic, interactive shopping experience,” says Guenther Trieb, senior vice president and president, brands, at Sears Holdings. “The Internet allows customers to gather a wealth of information and make an informed purchasing decision. And we launched Mobile.DieHard.com just in time for the winter battery-buying season. Having access to DieHard.com from a mobile device is not only convenient for our customers, but it can help reduce the chance that they’ll find themselves in a ‘duress’ situation.”