December 23, 2009, 12:00 AM

Apparel retailers have the best site response time

Apparel and accessories merchants once again delivered the best response time to shoppers with a high broadband connection in November, says Gomez.

For the seventh consecutive month apparel and accessories merchants delivered the best response time to shoppers with a high broadband connection in November, says Gomez Inc.

Shoppers with a high broadband connection in November could visit an apparel retail web site in an average time of 9.75 seconds, Gomez says, compared with mass merchants at 10.05 seconds, computers and electronics retailers at 10.83 seconds, and specialty merchants at 10.95 seconds.

When a site is accessed by a low broadband connection, mass merchants provided the fastest average access, at 31.76 seconds, Gomez says. Computers and electronics e-retailers turned in the best dial-up average access time at 64.42 seconds.

Top Web Site Performance Summary: Average across all categories
Response Time (seconds)
     
Category
High
Broadband
Low
Broadband
Dial Up
Apparel/Accessories
9.75
32.76
67.51
Mass Merchants
10.05
31.76
67.33
Computers/Electronics
10.83
32.48
64.42
Other
10.95
32.79
67.12

All data for this report is collected by the Gomez Last Mile network, 30 times an hourfrom Dial Up, Low and High Broadband users across the United States, 24 hours a day except between 3AM and 6AM Eastern. Response Time is the average of each test measurement to download the web site content divided by the total number of tests.

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