Supports U.S. online sales of virtual currency for Smith & Tinker’s popular digital battling game, Nanovor
MINNEAPOLIS--Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that it launched a new U.S. online store for Smith & Tinker®, a company reinventing play for the connected generation. For the e-store, located at http://www.nanovor.com/products/nanocash/, Digital River is managing online sales of Nanocash, the virtual currency used in Nanovor™, Smith & Tinker’s flagship game.
Nanovor, a next-generation digital battling monster game, combines the strategy of a collectible card game with the appeal of a multiplayer online game. Nanovor has been named to multiple 2009 holiday toy lists, including the FunFare Magazine 11th Annual Holiday Hot Dozen list and Dr. Toy’s Best Picks of 2009 list.
“As the game industry continues its shift to online channels and calls for social interaction and community participation in more aspects of game play, publishers are looking for new ways to transform their game sales from a one-time purchase to ongoing revenue models,” said Jeff Hemenway, Digital River’s group vice president of games. “Digital River intends to lead publishers through this transition, providing them with new and more effective online strategies and best of breed technologies for monetizing their games.”
Using Nanocash, kids can purchase online booster packs of Nanovor monsters and engage in secure micro-transactions with friends to strengthen their collections. Digital River is hosting the branded shopping cart for online purchases of Nanocash. Online transactions can be easily completed in the United States using major credit cards and PayPal.
“While the battling monster game is at the heart of Nanovor, the property and the discover- elements of the storyline engages kids’ imaginations and allows them to become an integrated part of the Nanovor universe,” said Joe Lawandus, president and co-founder of Smith & Tinker. “By partnering with Digital River on the e-commerce side of the equation, we can provide an easy and effective way for parents to purchase Nanocash, allowing young gamers an even more interactive, enriching experience.”
About Smith & Tinker
Smith & Tinker is reinventing play for the connected generation with innovative hybrid games that bridge the gap between online digital entertainment and classic offline tabletop play. Smith & Tinker aims to encourage social interaction and play among kids whether they are in the same room or across the globe. Founded in 2007, Smith & Tinker is led by executives from some of the world`s top brands, including Microsoft, Hasbro and Disney. More information is available at www.smithandtinker.com.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call +1 952-253-1234.
In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: the Company’s operating history and variability of operating results; competition in the electronic commerce market; the ability of the Company to support the online sales of Smith & Tinker’s in-game currency, Nanocash; the market’s acceptance of such offerings; and other risk factors referenced in the Company’s public filings with the Securities and Exchange Commission.
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Digital River, Inc.
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