December 16, 2009, 12:00 AM

Walmart, Amazon have the best online holiday promotions, say shoppers

20.2% of shoppers say that Walmart.com offered the best online holiday promotions this year, according to a new survey.

20.2% of shoppers say that Walmart.com offered the best online holiday promotions this year, according to a new Retail Advertising and Marketing Association survey, conducted by BIGresearch. Amazon.com was next with 17.7%.

Wal-Mart Stores Inc., Amazon.com Inc. and Target Corp. kicked off the holiday season with a high-profile online price war on pre-ordered DVDs and books priced at under $10, down from original list prices of $25 to $30. Despite Target’s participation in the price wars, only 5.5% of shoppers said it had the best online holiday promotions.

More than 22% said that a retailer’s online promotions spurred them to buy from the site and another 27.8% said the promotions didn’t impact them because “I regularly shop there.”

The survey also found that 16.1% of shoppers said a retailer’s e-mail advertisement led them to shop at a particular merchant’s site, up from 15.8% a year ago and 9.8% in 2007. Retailer’s text message promotions also gained traction as 1.6% said it led them to shop at a merchant’s site, a 166% jump from a year ago.

However, Internet ads’ impact declined, as only 11.1% said Internet ads led them to shop at a particular merchant, down from 12.1% a year ago. “Shoppers aren’t only relying on traditional advertising to find the best deals,” says Phil Rist, executive vice president, strategic initiatives, BIGresearch.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Deepak Agarwal / E-Commerce

Back-to-school insights from a Top 100 online retailer

It’s the second-largest online shopping season, and one nomorerack.com CEO pays close attention to. Here ...

FPO

Kevin Sterneckert / E-Commerce

The ghost economy: an $800 billion retail data disconnect

A new twist on a classic holiday story that online retailers will relive in the ...

Advertisement