December 14, 2009, 12:00 AM

The Children’s Place places a new president who eyes online growth

The Children’s Place Retail Stores Inc. has hired former Lord & Taylor head Jane Elfers as its president and CEO. Elfers says she sees online retail as a major growth vehicle for the children’s apparel retailer.

Children’s apparel multichannel retailer The Children’s Place Retail Stores Inc. has hired former Lord & Taylor head Jane Elfers as its president and CEO.

Elfers replaces Chuck Crovitz, who has worked as interim CEO since September 2007. Crovitz will remain a member of the company`s board of directors.

“The Children`s Place is a great brand with many avenues for continued growth,” says Elfers. “Importantly, the Internet…presents us with a major growth vehicle as we leverage this channel to provide a broader selection of products and services for our online customer and continue our efforts to enhance the current online experience."

Elfers’ tenure as CEO at Lord & Taylor lasted nine years. She departed in September 2008 when NRDC Equity Partners LLC announced plans to streamline operations and cut costs by combining some Lord & Taylor support operations with those of two other chains, Fortunoff and Hudson’s Bay Company.

Elfers’ “deep knowledge of merchandising and marketing, coupled with hands-on operational experience, makes her the ideal leader to take The Children`s Place to the next level as the company seeks to further expand its market share and enhance shareholder value," says Norman Matthews, the company’s chairman.

The Children’s Place is No. 149 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).

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