December 9, 2009, 12:00 AM

European consumers flocked to online retail sites in November

Online retail traffic growth in the U.K., France and Germany outpaced U.S. online retail growth in November, reports comScore.

 

Online retail traffic growth in the U.K., France and Germany outpaced U.S. online retail traffic growth in November, with growth rates up 35%, 39% and 17%, respectively, compared to visits during the Aug. 31 to Nov.1 base period, reports web measurement firm comScore Inc. U.S. online retail site traffic was up 15% in November compared to the same period.

“That we’re seeing such strong growth in visitation to retail sites in three of Europe’s leading countries prior to the December pre-Christmas rush is, hopefully, a positive sign for the overall European economy,” says comScore chairman Gian Fulgoni. “Right now the U.K. and France appear to be demonstrating the highest rate of traffic growth to retail sites, outperforming the U.S. by a considerable margin. While German growth has been slightly slower, the heavy part of the country’s online shopping season should begin in earnest during the first week of December.”

The five most visited U.K. online retailers, along with their percentage growth compared to the Aug. 31 to Nov. 1 base period were:

  • Amazon Sites, 35%
  • Apple.com Worldwide Sites, 22%
  • Home Retail Group, 61%
  • Tesco Stores, 50%
  • Play.com Sites 62%

 

The five most visited French online retailers, along with their percentage growth compared to the Aug. 31 to Nov. 1 base period were:

  • Groupe PriceMinister, 188%
  • Groupe PPR, 37%
  • Amazon Sites, 40%
  • Otto Gruppe, 24%
  • Cdiscount.com 40%

 

The five most visited German online retailers, along with their percentage growth compared to the Aug. 31 to Nov. 1 base period were:

  • Amazon Sites, 46%
  • Otto Gruppe, 2%
  • Arcandor AG, -40%
  • T-Online.de Shop, N/A
  • Neckermann Gruppe, 18%

 

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