December 9, 2009, 12:00 AM

E-retailer encourages health and wellness on the go

Vitacost.com`s new mobile commerce site enables consumers to shop the company’s more than 28,000 health and wellness products.

Bill Briggs

Senior Editor

Vitacost.com Inc. has launched a mobile-optimized version of its e-commerce site. The mobile commerce site, accessed through a redirect by typing Vitacost.com in a mobile browser, enables consumers to shop the company’s more than 28,000 health and wellness products.

“We are consistently focused on innovation and providing our customers the highest quality of service and support to make their shopping experience easy and hassle-free from anywhere,” says CEO Ira Kerker. “We are excited to now offer customers access to our products on Vitacost.com from the speed and versatility of their personal mobile device.”

Many of the same features available on Vitacost.com are available on the m-commerce site, which provides a streamlined, consistent shopping experience, the company says. Customers can view their account, search, and shop by brand or category. The mobile shopping cart, order status and checkout enable customers to buy anywhere, anytime. The site was built by m-commerce technology vendor Usablenet Inc.

“We recognize that our customers have active lifestyles and that our products are essential to their activities,” says Sonya Lambert, vice president of marketing. “By offering greater accessibility to our site we are continually improving the customer experience with Vitacost wherever they are-and increasingly, they are mobile.”

Vitacost.com is No. 114 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).

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