December 8, 2009, 12:00 AM

Using a smartphone to order a cement mixer

Toolfetch.com has launched a mobile site for customers on job sites or on the go.

While some may argue that retailers can only sell certain types of products, such as books and DVDs, through mobile phones, ToolFetch.com LLC takes a different view. The retailer of everything from office supplies and electronics to log splitters and cement mixers just launched m.ToolFetch.com to make buying anytime, anywhere a reality for workers, handymen and laypersons alike.

The mobile commerce site is built entirely on a drill-down design. For example, a mechanic might select Automotive and then Belts/Pulleys to find the Lisle Strap Wrench he’s looking for. From there he selects Order Now and the site automatically dials ToolFetch where a customer service representative takes the order.

“Our strategy is to give the customer who is out on a job site, or doesn’t have access to their computer when on the run, the ability to look up products, check pricing, and reach a ToolFetch sales rep to get product advice and place an order,” says Andrew Brown, co-founder and CEO. “The mobile site also allows the customer to shop by price in real time when at a big-box store like Home Depot or Lowe’s. This allows them to check pricing from ToolFetch when standing in front of a product and get the best deal.”

The mobile commerce site was built by search engine marketing vendor Netconcepts, which is branching out into m-commerce.

Toolfetch.com is No. 448 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).

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