December 8, 2009, 12:00 AM

Online retail sales in the U.K. hit a single-day record

Yesterday’s online retail sales of £539 million (US$878 million) represented a 17% increase from the equivalent Monday last year, says payment processor and fraud-prevention vendor Retail Decisions.

Thanksgiving isn’t celebrated in the United Kingdom, so the U.K.’s equivalent to what’s become known as Cyber Monday in the U.S. is a Monday in early December. And yesterday did not disappoint, as online retailers in the U.K. racked up their highest single-day sales ever, says payment processor and fraud-prevention vendor Retail Decisions.

Yesterday’s online retail sales of £539 million (US$878 million) represented a 17% increase from the same day last year, Retail Decisions says, basing its estimate on client data. The busiest time was between 1 and 2 p.m. when U.K. e-retailers sold £33 million worth of merchandise, 21% more than during the busiest hour on the same day last year.

The average purchase was £127 (US$207), and the average fraudulent attempted purchase detected by Retail Decisions was 83% higher, at £232. The items criminals most tried to purchase included the Toshiba Laptop L450D, the Sony PlayStation Slim and netbooks. “Typically, fraudsters favor the very latest high-value electronic goods as they tend to have a good resale value on the black market,” says Retail Decisions CEO Carl Clump.

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