LITTLE ROCK, Ark.--CognitiveDATA, a wholly owned subsidiary of Merkle that develops data quality innovations that ensure the accuracy of mail files and eliminate waste in direct mail programs, announced the relocation of the company’s headquarters into a newly redesigned and renovated office space located in the heart of Little Rock’s historic River Market District.
CognitiveDATA’s new office is located in the Museum Center Building at 500 President Clinton Blvd. The 11,000 square-foot space is designed to accommodate CognitiveDATA’s continued growth. The company currently has more than 100 associates employed in diverse roles such as software programming, database architecture, business analysis and client relationship management.
The Little Rock River Market District is quickly becoming the epicenter of all cultural, social and corporate activity in Arkansas’s capital city. The district is a culmination of an extensive revitalization plan to redevelop and capitalize on the history of the downtown river area. After more than 10 years of vision and development, the market district now carries a diverse assortment of local businesses, museums and restaurants.
CognitiveDATA President and CEO Rod Ford said, “Our new Little Rock office is a big advancement for CognitiveDATA. With our current emphasis on recruiting new technology and marketing specialists, we needed a centrally located office to attract the best people possible, and showcase our investment in Little Rock’s commerce and community. Further, as our IntelliBASE and IntelliMERGE data accuracy technologies are adopted by catalog retailers and direct marketers, we hope to continue our growth in Little Rock at a rapid-fire rate.”
Merkle Chairman and CEO David Williams said, “Little Rock is an established hub of commerce and activity in the south, and I am excited to see CognitiveDATA moving into a space that reflects our corporate commitment to the area. The new office is the ideal location for the company to continue recruiting and expanding to accommodate increased client demand for innovative data quality approaches. I look forward to the growth and advancements that CognitiveDATA will experience as a direct result of this move.”
Founded in 2001, CognitiveDATA is a marketing technology company recognized as a leader in new innovations that improve the quality of customer and marketing data. Companies in the retail, communications, insurance and publishing sectors, as well as associations and nonprofits, benefit from CognitiveDATA’s effective approach to data optimization. CognitiveDATA has been recognized by both Inc. magazine and the Deloitte Fast 500 for its impressive growth, and its data quality technology is an NCDM award winner. The company is a wholly owned subsidiary of Merkle Inc. and is headquartered in Little Rock, with offices in Chicago, Minneapolis and New York. For more information, visit www.cognitivedata.com.
About Merkle Inc.
Merkle is one of the nation’s largest and fastest growing customer relationship marketing agencies. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing™ programs. With more than 1,000 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia, Seattle and Hagerstown, Md. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
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