December 4, 2009, 12:00 AM

It’s a mobile and social holiday season

A survey from research giant Deloitte finds nearly one in five consumers expect to use their mobile phones to assist with holiday shopping, and 25% of those consumers expect to make a purchase. Also, 17% plan to use social media during holiday shopping.

Zak Stambor

Managing Editor

2009 has been a breakthrough year for mobile commerce, and new research suggests the year will go out with a bang.

Nearly one in five consumers expect to use their mobile phones to assist them with holiday shopping, according to a survey of 10,878 U.S. consumers by research and consulting firm Deloitte LLC. 55% of those consumers plan to find store locations, 45% research prices, 40% find product information, 32% get discounts and coupons, and 31% read reviews. And one in four shoppers expect to make a purchase this holiday season with a mobile phone.

Consumers also will be using another technology making great strides in retail-social media.

17% of consumers plan to use social media during their holiday shopping, and among those, 60% plan to use social media to find discounts, coupons and sale information, the Deloitte survey finds. 53% intend to use social networks, blogs and forums to research gift ideas, while 52% plan to check the gift wish lists of friends and family.

Consumers in all age groups plan to embrace social media over the holidays, the survey says. While 52% of those who expect to use social media during the shopping process are in the 18-29 age group, 33% are in the 30-44 age group and 12% are in the 45-60 group.

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