December 3, 2009, 12:00 AM

Forrester analyst John Lovett joins analytics consultants

John Lovett, senior analyst with Forrester research, has joined Web Analytics Demystified, a consulting company that focuses on employing web analytics and applying analytics results to the creation of business strategies.

Zak Stambor

Managing Editor

John Lovett, senior analyst with Forrester research, has joined Web Analytics Demystified, a consulting company that focuses on employing web analytics and applying analytics results to the creation of business strategies. At Forrester, Lovett focused on web analytics, testing and site optimization technologies, and created detailed analytics vendor comparison data.

Lovett brings more than 10 years of analytics experience to the company. He will join CEO and founder Eric Peterson and principal consultant Aurelie Pols as a senior partner.

Peterson, a former Jupiter Research analyst, founded Web Analytics Demystified in 2007.

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