December 2, 2009, 12:00 AM

ColdwaterCreek.com maintains the fastest response time

ColdwaterCreek.com gave shoppers the fastest high broadband access time among large web retailers for the 10th month in a row, says Gomez. In November, ColdwaterCreek.com produced a high broadband response time of 5.49 seconds.

Mark Brohan

Research Director

ColdwaterCreek.com gave shoppers the fastest high broadband access time among large web retailers for the 10th month in a row, says Gomez Inc. In November, ColdwaterCreek.com produced a high broadband response time of 5.49 seconds.

Dell.com had the next best response time with 7.11 seconds, followed by Scholastic.com (7.38 seconds), Overstock.com (7.46 seconds) and BlueNile.com (7.60 seconds). ColdwaterCreek.com also turned in the fastest web site response time for shoppers using a low broadband connection, at 17.08 seconds. Dell.com was next fastest at 21.47 seconds.

In November a shopper with a high broadband connection could access a Top 50 retailer’s web site in an average time of 10.58 seconds, compared with 32.83 seconds for a low broadband connection and 67.12 seconds for dial-up.

How big retailers measure up on response time (in seconds)
Retailer
High Broadband
Low Broadband
Dial Up
ColdwaterCreek.com
5.49
17.08
52.95
Dell.com
7.11
21.47
52.76
Scholastic.com
7.38
25.79
60.48
Overstock.com
7.46
31.43
66.42
BlueNile.com
7.60
28.05
62.39
AmwayGlobal.com
7.70
22.65
53.47
Staples.com
7.88
21.67
54.67
MusiciansFriend.com
7.88
25.51
61.77
QVC.com
8.03
27.72
64.78
Nordstrom.com
8.17
33.40
72.86
CircuitCity.com
8.21
25.43
59.79
Williams-Sonoma.com
8.26
26.54
61.98
Amazon.com
8.44
22.46
56.65
CDW.com
8.46
24.87
57.90
LLBean.com
8.55
33.19
69.55
Zappos.com
8.58
25.92
56.06
JCPenney.com
8.95
23.57
55.05
OfficeDepot.com
8.99
28.72
64.49
Chadwicks.com
9.13
28.75
63.56
BestBuy.com
9.74
32.43
65.59
Walmart.com
9.81
28.80
65.83
TigerDirect.com
9.82
30.41
66.77
Costco.com
9.88
32.56
71.73
HomeDepot.com
10.09
32.87
72.48
Apple.com
10.17
34.48
73.13
Target.com
10.24
35.71
71.94
Macys.com
10.35
32.41
69.64
OrientalTrading.com
10.76
36.97
72.26
Netflix.com
10.78
34.30
77.09
Buy.com
10.84
38.23
75.21
CompUSA.com
10.88
32.65
69.77
OfficeMax.com
10.96
34.90
73.97
FootLocker.com
11.28
40.35
74.19
HSN.com
11.40
32.41
67.72
Newegg.com
11.50
29.70
59.52
VictoriasSecret.com
12.06
36.95
79.35
Avon.com
12.60
38.30
75.10
Gap.com
12.69
45.26
73.53
Peapod.com
12.70
33.44
63.15
Drugstore.com
13.93
35.57
71.72
SonyStyle.com
13.94
45.44
64.81
NeimanMarcus.com
14.13
38.14
77.39
Saks.com
14.19
37.47
65.92
HPShopping.com
14.73
40.80
70.70
Toysrus.com
15.38
46.43
79.27
Sears.com
15.50
43.32
77.42
BarnesandNoble.com
16.40
50.92
77.20
1800Flowers.com
18.92
50.35
71.76
Benchmark Average
10.58
32.83
67.12

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