Online Marketing Firm to Expand Hoveround’s Online Presence through Search Engine Marketing and Cost Per Acquisition Programs
PRINCETON, NJ – November 30, 2009 – iMarketing LTD (www.iMarketingltd.com), a full-service online marketing agency, today announced that it has been selected by Hoveround, a provider of personal mobility vehicles, to increase its online presence through a series of targeted search engine marketing (SEM) and cost per acquisition (CPA) campaigns. iMarketing will work in tandem with Hoveround’s offline agency to increase synergies between online and broadcast TV creative – generating new leads, boosting site traffic and maximizing overall campaign efficiency.
“iMarketing was a clear choice for us. The team demonstrated a deeply comprehensive understanding of our aggressive growth goals, while recognizing our need for a new level of transparency between our online and existing broadcast channels,” said Jeffrey Hilton, Director of Marketing at Hoveround. “We needed an agency that could deliver tangible results and creative solutions and are confident that iMarketing can deliver both as our online marketing partner.”
As part of this initiative, iMarketing will help Hoveround increase sales and overall campaign efficiency through extensive message and conversion testing, determining new and creative methods for converting leads and increasing sales volume. The agency will also roll out a comprehensive SEM strategy and CPA campaign, while ensuring that each new and existing program is working together efficiently to maximize overall ROI.
“Hoveround already has such a distinct broadcast presence; we’re extremely excited to have the opportunity to transfer those successes to their online channel,” said Keith Kochberg, Chief Executive Officer of iMarketing LTD. “We specialize in creating efficiency and transparency across all channels, and look forward to taking the Hoveround brand to the next level through a dramatically improved and more cost effective online presence.”
About iMarketing LTD
iMarketing LTD (www.imarketingltd.com) is a leading full-service online marketing agency delivering measurable results for clients such as Yahoo!, Dow Jones, eDiets, AARP and Move, Inc. iMarketing’s innovative programs enable Fortune 500 and Media Metrix 100 companies to profitably acquire new customers and increase revenues through a wide range of online channels, including search marketing, online media planning & buying, affiliate marketing, research, and technology. With a focus on ROI and proven experience across multiple verticals, iMarketing has earned the trust of many blue chip companies who demand accountability.
Christina Halper, Resound Marketing