While the day after Thanksgiving, also known as Black Friday, is traditionally when retailers promote door buster sales, this year a number of retailers, including Amazon.com Inc., Dell Inc. and Newegg Inc., are starting their sales early online.
Yesterday Dell launched its “Small and Medium Business Black Friday Sale” in which it offers up to 40% off particular items. Dell`s web site also announces that it will announce another round of electronics and accessories discounts Nov. 27.
On Monday Amazon launched its “Black Friday Deals Week” in which each day it posts new deals on products in a range of categories, including electronics, video games, DVDs. “You shouldn’t have to stand in a long line to get a great deal,” Amazon posted on its site. “We’re searching for the best Black Friday deals everywhere-including deals other stores are planning-so we can meet or beat their prices and bring them to you even earlier.” Each deal is released for a particular time frame. To give shoppers a sense of urgency, Amazon indicates how much time is left before a sale is closed and the percentage of inventory sold.
NewEgg and Sam’s Club each will begin their Black Friday sales tonight. Smaller e-retailers, like MacMall.com and ZipZoomfly.com, have also gotten in on the action. MacMall is advertising at 72-hour that ends on Friday. ZipZoomFly has 23 special offers on its home page, two of which have already sold out.