November 25, 2009, 12:00 AM

Market America launches a cash-back program in time for the holidays

The mass market e-retailer and e-marketplace operator introduced this week a “Paid to Shop” program that awards customers 2% back on all purchases made on MarketAmerica.com and its sister sites.

Market America Inc., a mass market e-retailer and e-marketplace operator, introduced this week a “Paid to Shop” program that awards customers 2% back on all purchases made on MarketAmerica.com and its sister sites.

The cash-back offer is good on purchases of more than 35 million products available on MarketAmerica.com, including Market America’s own branded products and items offered on the site by thousands of partner retailers including The Home Depot Inc., Target Corp. and Saks Fifth Avenue.

The program, which Market America identifies with a “ma cashback” icon that shoppers click when placing an order, is also available on Market America’s e-commerce sites for Australia, Taiwan and Hong Kong, and on the company’s cosmetics site, MotivesCosmetics.com. To participate, shoppers enter their e-mail address and other personal information into a brief online form.

The Paid to Shop program also offers customers an additional cash-back award of 0.5% of the value of purchases made by other shoppers that customers refer to Market America.

The program makes its cash-back offers available for immediate redemption and has no earnings cap on purchases. Once their cash-back value reaches $50, shoppers can request to receive a check for that amount to be used as they wish instead of applying the value toward future Market America purchases. “We are offering an unlimited cash-back program where the consumer’s loyalty to MarketAmerica.com will truly be rewarded and will not come with conditions,” says president and CEO James Ridinger.

Market America is No. 66 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).

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