November 18, 2009, 12:00 AM

Third quarter sales increase solidly for Dreams Inc.

E-commerce sales for Dreams Inc. increased 23.1% to $9.6 million from $7.8 million in Q3. Total sales increased 5.6% to $15.2 million from $14.4 million.

Mark Brohan

Research Director

Dreams Inc. turned in a solid performance online for the third quarter ended Sept. 30.

For the quarter:

  • E-commerce sales increased 23.1% to $9.6 million from $7.8 million.
  • Total sales increased 5.6% to $15.2 million from $14.4 million.
  • Retail sales, which include stores and e-commerce, increased 13.5% to $12.6 million from $11.1 million. The company didn’t break out a comparable-stores figure.
  • The web accounted for 63.2% of revenue compared with 54.2% in the prior year.
  • Manufacturing revenue decreased 18.8% to $2.6 million from $3.2 million.
  • Net loss was $786,000 compared with $1.4 million in the previous year.
“The themes of our quarterly and nine-month results were our cash flow improvements, our Internet revenue-producing opportunities and our ability to rein in operating expenses,” says CEO Ross Tannenbaum.

For the first three quarters:

  • E-commerce sales increased 5.2% to $24.2 million from $23.0 million.
  • Total sales decreased 9.4% to $42.2 million from $46.6 million.
  • Retail sales, which include stores and e-commerce, increased 1.8% to $33.9 million from $33.3 million. The company didn’t break out a comparable-stores figure.
  • The web accounted for 57.3% of revenue compared with 49.4% in the prior year.
  • Manufacturing revenue decreased 37.5% to $8.0 million from $12.8 million.
  • Net loss was $2.8 million compared with $2.7 million in the previous year.
Dreams operates FansEdge.com and other sports-oriented web sites. FansEdge.com is No. 217 in the Internet Retailer Top 500 Guide, (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).

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