November 18, 2009, 12:00 AM

ColdwaterCreek.com was the most consistent in October

ColdwaterCreek.com led a group of 33 major retailers that achieved an “excellent” web site consistency rating in October, according to Gomez. The top retail web sites measured last month had an average site availability rate of 85.32%.

ColdwaterCreek.com led a group of 33 major retailers that achieved an “excellent” web site consistency rating in October, according to Gomez Inc. The top retail web sites measured last month had an average rating of “excellent” and average site availability rate of 85.32%.

Rounding out the top five retailers after ColdwaterCreek.com’s 91.14% availability rating, Gomez listed AmwayGlobal.com (93.49%), Dell.com (93.43%), Staples.com (93.52%) and CDW.com (92.50%).

In October, 10 major retailers received a rating of “good,” five rated “fair” and none were rated “poor.”

The consistency ratings take into account differences in the speed of web page delivery across multiple visits and the frequency a retail site is unavailable because of downtime. The variability of response time and the number of minutes down are combined to create each retailer`s consistency rating, Gomez says.

How big retailers measure up on consistency
Retailer Consistency
rating
Consistency
(seconds)
Availability
(%)
ColdwaterCreek.com Excellent 19.66 91.14
AmwayGlobal.com Excellent 19.68 93.49
Dell.com Excellent 20.01 93.43
Staples.com Excellent 20.06 93.52
CDW.com Excellent 20.34 92.50
Amazon.com Excellent 20.36 92.72
MusiciansFriend.com Excellent 21.20 91.46
CircuitCity.com Excellent 21.91 91.72
OfficeDepot.com Excellent 22.02 91.84
Scholastic.com Excellent 22.04 92.40
BestBuy.com Excellent 22.12 57.30
FootLocker.com Excellent 22.28 59.09
Newegg.com Excellent 22.31 92.92
OfficeMax.com Excellent 22.31 92.49
LLBean.com Excellent 22.53 72.17
Overstock.com Excellent 22.57 61.49
Zappos.com Excellent 22.77 94.37
QVC.com Excellent 22.85 91.59
Williams-Sonoma.com Excellent 22.88 91.66
Buy.com Excellent 23.10 77.13
Target.com Excellent 23.11 71.09
BlueNile.com Excellent 23.18 62.29
Chadwicks.com Excellent 23.47 93.09
Costco.com Excellent 23.47 89.97
Walmart.com Excellent 23.60 91.48
Nordstrom.com Excellent 23.60 74.02
CompUSA.com Excellent 23.70 91.46
TigerDirect.com Excellent 23.72 92.37
JCPenney.com Excellent 23.74 91.79
HSN.com Excellent 23.82 90.09
Macys.com Excellent 23.99 91.87
Apple.com Excellent 24.13 79.01
HomeDepot.com Excellent 25.40 89.43
OrientalTrading.com Good 23.16 64.31
Gap.com Good 24.39 84.37
Saks.com Good 24.53 88.86
Drugstore.com Good 25.12 90.41
SonyStyle.com Good 25.28 81.42
Peapod.com Good 25.37 89.58
Netflix.com Good 25.39 88.68
Avon.com Good 25.41 88.93
VictoriasSecret.com Good 26.19 87.47
HPShopping.com Good 26.94 89.00
NeimanMarcus.com Fair 24.90 84.53
BarnesandNoble.com Fair 25.52 84.00
Toysrus.com Fair 25.57 85.12
Sears.com Fair 26.08 80.71
1800Flowers.com Fair 27.58 85.38
Benchmark Average Excellent 23.40 85.32

All data for this report is collected by the Gomez Last Mile network, 30 times an hour from Dial Up, Low and High Broadband users across the U.S., 24 hours a day except 3AM to 6AM EDT. Consistency Rating: A qualitative representation of consistency ratings that are created with the lowest total score (Consistency + Availability) being normalized to 100. Above 98 = Excellent, above 95 = Good, above 85 = Fair and below 85 = Poor. Consistency is the range between the high and low values of one standard deviation from response time. Availability is determined by the percentage of tests that fail to correctly load.

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