November 17, 2009, 12:00 AM

The Sharper Image returns

The Sharper Image, the former multichannel retailer which closed its nearly 200 stores last year, has launched a new e-commerce site at www.sharperimage.com.

Zak Stambor

Managing Editor

The Sharper Image, the former multichannel retailer which closed its nearly 200 stores last year shortly after filing for bankruptcy, is back with a new e-commerce site at www.sharperimage.com. The site, which Camelot Venture Group designed, developed and launched, features the retailers’ trademark gadgets, such as sound-soothing alarm clocks and adjustable-temperature wine chillers.

The Sharper Image’s home page greets shoppers with a rotating hero shot of various Shaper Image products and the tag line, “The iconic brand returns…” Every product page features details about the product, specifications and space for shopper-written product reviews. Many product pages also feature a YouTube video product description.

"The site will feature a broad assortment of products from our best-in-class licensees to create a fully integrated and immersive Sharper Image experience," says Federico de Bellegarde, the Sharper Image vice president of licensing.

The Sharper Image is owned by a joint venture between Bluestar Alliance, Hilco Consumer Capital and Gordon Brothers.

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