November 12, 2009, 12:00 AM

Yoox.com debuts a new iPhone app with style

The fashion and home décor e-retailer has launched Yoox.com Style Gift Guide, a free iPhone app. The app enables mobile consumers to shop Yoox.com’s selection of fashion and design gifts from their phones.

Fashion and home décor e-retailer Yoox.com has launched Yoox.com Style Gift Guide, a free iPhone app available through Apple Inc’s iTunes store. Yoox.com timed the launch for the beginning of the holiday season aiming to attract mobile consumers to the brand and to make shopping easier for its customers, the company says.

The app enables mobile consumers to shop Yoox.com’s selection of fashion and design gifts and to ship gifts to friends and family worldwide. This is the second foray for Yoox.com into the world of mobile commerce, having launched an iPhone and Android app in April that targeted apparel.

The new iPhone app asks shoppers to complete a brief, interactive questionnaire on gifts and tastes; the results tailor the mobile shopping experience, helping shoppers explore the Yoox.com annual gift guide and presenting recommended items.

“Now, last-minute gifts can be sent with a few easy taps directly from the airport, holiday vacation or simply street-side,” a spokesman says. “Now, holiday shopping is fun, fast and as easy as a call with a friend.”

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